There has been a lot of talk in recent weeks about organisations that prevent staff from using social networking sites at work.
Research by McCann Erickson shows that comms teams are being hampered by their own IT departments – with 46% of senior communications professionals unable to access Facebook and the like.
As people increasingly get their information online, having a comprehensive digital strategy is crucial and social networking sites can play an integral part in achieving this. Social networking sites also allow organisations to monitor what is being said about a brand, as well as to communicate with customers.
Drew Benvie said, ‘communications professionals who are blocked from social media sites should not use this as an excuse for not understanding the technology.’
My experience is that those who are unwilling to argue the case for access to social networking sites at work, do not have a full understanding of social media and subsequently fail to persuade the powers that be of their value.
We as PR professionals need to familiarise ourselves with the digital world and it’s benefits – then we will be able to win over those who do not ‘get’ it.
30 May, 2009
28 May, 2009
Boris leads the way in social media
It was interesting to see Boris Johnson’s use of social media during a trip to Seoul recently. He was visiting South Korea for the C40 climate conference and kept journalists up to date using an arsenal of social media.
His latest tool, phlogging which allowed him to upload voice clips from his phone to Ipadio.com, ready to be downloaded by journalists - looks set to be a massive hit.
Boris rode a wave of popularity to became Mayor of London thanks to his regular blogs, Tweets and Facebook, Youtube and Flickr updates, so it comes as no surprise that he is once again (or his comms team) are at the forefront of online comms.
As famed blogger, Stephen Davies said of Boris, ‘given his popularity on these platforms he can use them to bypass the media’.
With politicians being in the press for all the wrong reasons lately, Boris should be applauded for his early adopter attitude to social media.
His latest tool, phlogging which allowed him to upload voice clips from his phone to Ipadio.com, ready to be downloaded by journalists - looks set to be a massive hit.
Boris rode a wave of popularity to became Mayor of London thanks to his regular blogs, Tweets and Facebook, Youtube and Flickr updates, so it comes as no surprise that he is once again (or his comms team) are at the forefront of online comms.
As famed blogger, Stephen Davies said of Boris, ‘given his popularity on these platforms he can use them to bypass the media’.
With politicians being in the press for all the wrong reasons lately, Boris should be applauded for his early adopter attitude to social media.
24 May, 2009
Twitching with potential
I was fascinated to read the front page of PR Week (22 May) ‘First Twitch gathers pace.’
The article focused on Confused.com who used Twitter as a vehicle to announce they will be holding a pitch or as they named it - a Twitch for a new agency. The tweet got 3 responses within the hour and once again demonstrates the potential of Twitter.
Whilst its creators have yet to work out a suitable model to commercialise the micro-blogging site, it is continually displaying how it can ‘work’ for users and function as a networking tool to cut costs.
As Hotwire's Drew Benvie said ‘Twitter offers a window into other online worlds, it is not just a network of its own.’
At my organisation we see Twitter as a window into recruitment, a way to network with journalists, as well as a way to communicate with customers.
Whlst there is a lot of speculation on how Twitter will evolve, I can see it turning into an open source media-disk come response-source network for the PR industry.
The article focused on Confused.com who used Twitter as a vehicle to announce they will be holding a pitch or as they named it - a Twitch for a new agency. The tweet got 3 responses within the hour and once again demonstrates the potential of Twitter.
Whilst its creators have yet to work out a suitable model to commercialise the micro-blogging site, it is continually displaying how it can ‘work’ for users and function as a networking tool to cut costs.
As Hotwire's Drew Benvie said ‘Twitter offers a window into other online worlds, it is not just a network of its own.’
At my organisation we see Twitter as a window into recruitment, a way to network with journalists, as well as a way to communicate with customers.
Whlst there is a lot of speculation on how Twitter will evolve, I can see it turning into an open source media-disk come response-source network for the PR industry.
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