Succession planning in social media

There has been a lot of talk lately about succession planning for corporate blogs and Twitter accounts. For instance what happens when an employee – often the name and face of your corporate blog moves on to pastures new?

There has been recent cases where employees have departed and taken that hard earned kudos (and importantly, relationships) with them to their new employer and some organisation have been left peering nervously into the digital abyss.

Best practice, it seems is to have several people at your organisation all blogging and tweeting at the same time, to avoid one person becoming the digital face or ‘premier blogger’ of your company.

In addition, encouraging all your staff to disclose where they work, as well as to actively engage with social media seems just the tonic. This will also help to mitigate the ‘premier blogger’ scenario that a lot of agencies seem to suffer from, which in turn perpetuates the succession-planning headache.