I was pleased to read PR Week (5 June) and see that attitudes are shifting from a ‘are PR degrees worth it’ mentality to ‘the pros and cons of a PR degree’.
Having graduated from a PR course in 2008, I am certain the degree has not hampered my career prospects – in fact, quite the opposite.
I do appreciate that there is no substitute for industry experience and nowadays all good PR degrees offer students the opportunity of a placement year. Career-wise this was one of the best things I have ever done. Having gained this experience in conjunction with a degree, I have found that many doors have opened.
Whilst a PR degree is not a prerequisite to enter the industry, the survey shows that employers are coming round to the value of them – which historically has not always been the case. Ironically, PR degrees seem to have stepped up their own PR.
Hard-working, talented and dynamic people are the lifeblood of the industry, irrespective of their educational background. However I’m certain over the next decade some of the industry high fliers will have PR degrees.
07 June, 2009
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2 comments:
Your letter's in PR Week today (next down from Robert Minton-Taylor's).
I thought you made your points very well.
Thanks Richard...I have kept the clippings - it was interesting to see the edited version in the Letters page.
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