Twitching with potential

I was fascinated to read the front page of PR Week (22 May) ‘First Twitch gathers pace.’

The article focused on Confused.com who used Twitter as a vehicle to announce they will be holding a pitch or as they named it - a Twitch for a new agency. The tweet got 3 responses within the hour and once again demonstrates the potential of Twitter.

Whilst its creators have yet to work out a suitable model to commercialise the micro-blogging site, it is continually displaying how it can ‘work’ for users and function as a networking tool to cut costs.

As Hotwire's Drew Benvie said ‘Twitter offers a window into other online worlds, it is not just a network of its own.’

At my organisation we see Twitter as a window into recruitment, a way to network with journalists, as well as a way to communicate with customers.

Whlst there is a lot of speculation on how Twitter will evolve, I can see it turning into an open source media-disk come response-source network for the PR industry.