Boris leads the way in social media

It was interesting to see Boris Johnson’s use of social media during a trip to Seoul recently. He was visiting South Korea for the C40 climate conference and kept journalists up to date using an arsenal of social media.

His latest tool, phlogging which allowed him to upload voice clips from his phone to Ipadio.com, ready to be downloaded by journalists - looks set to be a massive hit.

Boris rode a wave of popularity to became Mayor of London thanks to his regular blogs, Tweets and Facebook, Youtube and Flickr updates, so it comes as no surprise that he is once again (or his comms team) are at the forefront of online comms.

As famed blogger, Stephen Davies said of Boris, ‘given his popularity on these platforms he can use them to bypass the media’.

With politicians being in the press for all the wrong reasons lately, Boris should be applauded for his early adopter attitude to social media.